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Terms & Conditions

WILD POSTER - GUERRILLA MARKETING 

Wild posting (also known as flyposting) and guerrilla marketing are bold, unconventional advertising strategies designed to create high-impact impressions in public spaces. Wild posting involves plastering eye-catching posters in high-traffic urban areas—alleyways, construction sites, or abandoned buildings—usually in clusters to dominate visual attention. Guerrilla marketing, a broader term, refers to unexpected, creative tactics that engage people where they least expect—on sidewalks, park benches, staircases, or pop-up events. The goal is to disrupt everyday environments with something surprising or artistic, generating buzz and social sharing organically.

CREATIVE SERVICES 

TERMS & CONDITIONS - THE BASICS 

The following Terms & Conditions (“T&C”) are legally binding and established by Waverly Productions.
 

  • Media Placements must be confirmed prior to the start of your campaign.

  • Campaign Duration typically ranges from 1 to 7 days, depending on the scale of the project.

  • A minimum of two (2) panels per location is required. Panels are defined as either:

    • Four (4) 24” x 36” posters arranged in a checkered pattern (equivalent to one panel), or

    • One (1) jumbo 48” x 72” poster.

       

Once payment is made, project totals are final. No adjustments to the number of posters, panel sizes, or creative materials can be made after the campaign has started.

  • The cost per poster is included in the total price.

  • Each campaign includes up to two (2) creative variations. Additional creatives are subject to a custom quote and billed at $1,500 per additional creative.

  • Standard ground shipping is included for all posters.

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Additional Program Elements

  • Waverly provides a dedicated Market Manager in each location to oversee installation.

  • All wild postings are placed guerrilla-style and do not involve permits. Waverly leverages extensive experience to ensure posters are installed effectively and legally to the best of our knowledge.

  • We include routine check-ins and replenishments to maintain campaign integrity. However, Waverly is not liable for any media that is removed, damaged, or tampered with during the campaign period.

  • Waverly will not be held responsible for any claims, losses, fines, or additional costs incurred due to removed or altered media.

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Included Services

  • Reporting: Campaign performance reports will be provided, including lo-res photographs and a list of poster locations.

  • Agency Fee: Included in the total cost, covering liability insurance, workers’ compensation, staffing, a dedicated program manager, operations, and reporting.

CANCELLATION POLICY

If the Client cancels the program prior to the scheduled Program Start Date, they will be responsible for all agency fees, along with any incurred costs and expenses, as outlined below:

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  • Cancellation more than 30 days prior to the Program Start Date:
    The Client will receive a refund of 100% of the program cost, minus a 10% processing fee and any expenses already incurred in preparation for the project.
     

  • Cancellation between 14 and 30 days prior to the Program Start Date:
    30% of the total gross program cost becomes non-refundable. No posters will be placed.

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  • Cancellation 14 days or fewer before the Program Start Date:
    100% of the total program cost becomes non-refundable, regardless of whether the posters have been installed.

 

Scheduling Changes (Staffing)

Any requests to reschedule the project must be submitted to Waverly no later than 14 days before the job dates listed on Page 1 of this document. The Client will be responsible for the cost of the originally scheduled staff shifts, in addition to any expenses incurred to reassign or reschedule.

 

Promotion Policy

The Client grants Waverly permission to use the final work product produced under this contract for promotional purposes. This includes, but is not limited to, inclusion in Waverly’s website, social media, and marketing portfolio. The materials will be used solely to showcase Waverly’s work and will not be sold or used for any other commercial purposes.

 

Proposal Validity

This proposal is valid for five (5) business days from the date it is received. Confirmation of the program requires 100% payment and a signed agreement below. Thank you for your partnership.

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